Culture as a Marketing Strategy

Have you ignored your greatest untapped marketing asset? Long ago Peter Drucker made this statement: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” The famous management consultant is gone now, of course, but his words remain relevant and profound today – and ... [Click Here]

Execution Starts with Alignment…From Planning to Success

Effective strategic planning may be the toughest hurdle to conquer in the business world. Let’s face it, the day-to-day operations can be overwhelming enough and often really critical parts of the planning process are skipped over because of time constraints. Then, there is the sobering realty that most companies lack the mindset, the assets, and/or the appetite to devote to strategic and operational planning. Strip away all of these points and we are left with the all important question… “What ... [Click Here]

It’s All About Change

It's All About Change from Planning to Success   Strategic planning may be the toughest hurdle to conquer in the business world. Let’s face it, the day-to-day operations can be overwhelming enough and often really critical parts of the planning process are skipped over because of time constraints. Then, there is the sobering reality that most companies lack the mindset, the assets, and/or the appetite to devote to strategic planning. Since winning the #1 award as the Associate Business ... [Click Here]