Articles by John Lankford

The Huddle – Live Role Play

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Accountability The Secret to Success (Video 4)

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Culture as a Marketing Strategy

Have you ignored your greatest untapped marketing asset? Long ago Peter Drucker made this statement: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” The famous management consultant is gone now, of course, but his words remain relevant and profound today – and ... [Click Here]