Culture as a Marketing Strategy

Have you ignored your greatest untapped marketing asset? Long ago Peter Drucker made this statement: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” The famous management consultant is gone now, of course, but his words remain relevant and profound today – and ... [Click Here]

Execution Starts with Alignment…From Planning to Success

Effective strategic planning may be the toughest hurdle to conquer in the business world. Let’s face it, the day-to-day operations can be overwhelming enough and often really critical parts of the planning process are skipped over because of time constraints. Then, there is the sobering realty that most companies lack the mindset, the assets, and/or the appetite to devote to strategic and operational planning. Strip away all of these points and we are left with the all important question… “What ... [Click Here]

It’s All About Change

It's All About Change from Planning to Success   Strategic planning may be the toughest hurdle to conquer in the business world. Let’s face it, the day-to-day operations can be overwhelming enough and often really critical parts of the planning process are skipped over because of time constraints. Then, there is the sobering reality that most companies lack the mindset, the assets, and/or the appetite to devote to strategic planning. Since winning the #1 award as the Associate Business ... [Click Here]

Accountability is NOT a Four Letter Word

And it’s not rocket science either. But - and this might be a big “but” - it’s one more thing to do. It isn’t something that happens because you say “OK, from now on, everyone’s accountable!” It’s the result of planning and a little bit of discipline.   In my 29 years of working in or with corporate environments, I have rarely seen companies use their performance management system effectively. You might think it’s easier for smaller business owners to implement an effective system of ... [Click Here]